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Welcome to Apex360

Apex360 is a DentistryIQ partner publication for dental practitioners and members of the dental industry. Its goal is to provide timely dental information and present it in meaningful context, empowering those in the dental space to make better business decisions.

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The engineering behind SecureTip's innovative saliva ejector: An interview with Specialty Dental

Can you reinvent the wheel? Dental startup SecureTip thought so. The company designed a saliva ejector that's changing the way dentists think about this basic clinical tool. Learn more about the unique manufacturing partnership that made it happen here.

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Budgeting for reality: The real financial commitment for building a new dental office

What's the largest single investment most dentists make in their careers? The answer: building a new practice. In this article, Stephanie Morgan, RID, LEED AP, reveals the hidden costs of building, why general contractor quotes can be deceiving, and how to do it right.

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Good morning, Chattanooga! An interview with Dr. Mark McOmie about a.m. television, marketing pearls, and more

Dentists, how can you pick up new patients while they're drinking their morning coffee? Find out from Mark McOmie, DMD, who shares this and other marketing pearls in this interview by Adam Smith.

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Data Bites: Dentists cut overhead in 2016

In this month's Data Bites column, Roger Levin, DDS, looks at why dentists are trimming expenses and reducing overhead. Data from the latest Dental Economics–Levin Group Annual Practice Surveys.

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How Lighthouse 360 solved the $30,000 patient cancellation problem: An interview with Web.com's Micah Dickerson

In case you missed it, here's the most popular article from last week.

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