Plus, Solvay Dental 360 introduces new material at ADA to shake up old procedure

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Welcome to Apex360

As we continue onward through trade show season, we invite you to send news releases to our new press inbox: dentalpress@pennwell.com. We also encourage you to like our new Apex360 Facebook page and follow us on Twitter.

Zac Kulsrud, Chief Editor
zacharyk@pennwell.com

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What you can learn from a recent HIPAA scandal

You probably remember a disturbing scandal from last month involving HIPAA violations, newborns, and a naval hospital. If you think there aren't lessons for dental professionals in it, think again.

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Patterson Companies names new CEO

In the last fiscal year, Patterson Companies amassed $5.6 billion in revenue. Learn more about the company's leadership change in this article from the Star Tribune.

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3-point checklist to ensure your dental website is mobile-index ready

Google is running various experiments to make its search results favor mobile-friendly sites. With a "mobile-first index," Google will show rankings on search results using the mobile version of your dental website, even if the user is on a computer. How will this affect traffic to your site, and how can you prepare? Learn more from SEO expert Lamar Hull.

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Solvay Dental 360 introduces Ultair AKP, a high-performance polymer for removable partial denture frames

At last week's ADA meeting, a new entrant to the dental industry introduced a material that may shake up an established treatment. Learn more in this news release.

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How Facebook advertising can help dental practices to look to the future by targeting older patients

Dental practices seeking to establish a strong digital presence might not immediately think of Facebook. However, Facebook employs cutting-edge advertising targeting technology that can help dentists to generate more patients. Learn more in this article by John Marks.

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The make-or-break world of dental reviews

Great reviews build trust and position your dental practice to attract more and better patients, while bad reviews can be the kiss of death. In this article, Colin Receveur explains how to attract great dental reviews while minimizing the negative ones.

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Laser dentistry: A patient's perspective on pain-free treatment

While the technological advances of laser dentistry have been well discussed, the patient experience has been overlooked—until now. With the introduction of the 9.3-micron CO2 laser, dental patients are experiencing anesthesia-free treatment and new levels of comfort. Here's one patient's testimonial.

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Behind the Fraud Triangle: Understanding the origins of embezzlement in dental practices

In case you missed it, here's the most popular article from our last issue.

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