Plus, archaeology reveals Vit. D deficiencies in teeth, full-funnel marketing, Henry Shein stock dips, Patterson sales off

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Welcome to Apex360

Greetings from the Big Apple! This week, we are touring the exhibit floor of the Greater New York Dental Meeting. In addition to learning about new industry trends, we're meeting the next generation of thought leaders who are changing the dental profession. We look forward to bringing you their insights in the months ahead.

Zac Kulsrud, Chief Editor
zacharyk@pennwell.com

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What to consider before joining a corporate dental practice

Is corporate dentistry for you? Joining a corporate dental practice is a big decision. Whether you're a practicing dentist or a dental student, you'll benefit from the advice David S. Lionberger, Esq., provides in this article.

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Exclusive: Report on technological readiness of US dental schools

This first-of-its-kind report discusses the readiness of US dental schools to accept emerging technologies into their curricula. The report, which was prepared by the Center for Research in Education & Technology, also assesses the health of the relationship between dental schools and the dental industry.

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Dental Industry Marketing: Why focusing solely on lead generation blurs your marketing vision

With the advent of digital tracking, marketing has been oversimplified to a deceiving set of analytics, blinding executives to true ROI. Here's how marketers can take the power back and show the benefits of branding, second-wave marketing, and other undervalued tactics. Learn more in this article by Naomi Cooper, founder of Doctor Distillery.

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Simplifying dental video marketing

Sometimes we make things harder than they need to be. Case in point: video! Well, today is the day to get over your fears and discover the power of video marketing. Learn where to start in this article by Sean Hamel, founder of Grow Practice Grow Dental Marketing.

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How Lendeavor is disrupting dental and health-care lending

In case you missed it, here's the most popular article from our last issue.

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